Privacy Policy


Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it.  The Gravatar service Privacy Policy is available here:  After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included.  Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, e-mail address and website in Cookies.  These are for your convenience so that you do not have to fill in your details again when you leave another comment.  These Cookies will last for 1 (one) year.

If you have an account and you log in to this site, we will set a temporary Cookie to determine if your browser accepts Cookies.  This Cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several Cookies to save your login information and your screen display choices.  Login Cookies last for 2 (two) days, and screen options Cookies last for a year.  If you select “Remember Me”, your login will persist for 2 (two) weeks.  If you log out of your account, the login Cookies will be removed.

If you edit or publish an article, an additional Cookie will be saved in your browser.  This Cookie includes no personal data and simply indicates the post ID of the article you just edited.  It expires after 1 (one) day.

Embedded content from other websites

Articles on this site may include embedded content (eg. videos, images, articles, etc.).  Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use Cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We are not responsible for the content, privacy or security of other websites.


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely.  This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile.  All users can see, edit, or delete their personal information at any time (except they cannot change their username).  Website administrators can also see and edit that information.  In this regard please view our Privacy Statement located at

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.  You can also request that we erase any personal data we hold about you.  This does not include any data we are obliged to keep for administrative, legal or security purposes.

Any fees to obtain a copy or a description of personal information held about you are prescribed in terms of the Promotion of Access to Information Act, 2 of 2000 (“PAIA”).  Confirmation of whether or not we hold personal information about you may be requested free of charge.

In this regard, please review our PAIA Manual located at

Visitor comments may be checked through an automated spam detection service.


BMW South Africa appreciates your interest in its products and your visit to the Website.  You may be asked for personal information when you visit the site, but it is up to you whether you provide this information or not.

The BMW Websites are maintained in different countries around the world and are intended for visitors from those particular countries.  If you do provide us with personal information, it will be handled in accordance with the laws of the country in which the Website is maintained.  Privacy information relating to each specific country should be found on the relevant Website.

BMW South Africa will not use the personal information collected on the Website for any purpose other than individual customer care, mailing of product information, or special offers.  For these purposes, the information may be stored, processed, and, if necessary, passed on to other companies within the BMW Group.  BMW South Africa declares that all information will be treated confidentially and in accordance with all relevant prevailing legislation.

E-mail Legal Disclaimer

E-mail messages and any attachments are confidential and intended solely for the addressee.  If an e-mail message is received by you in error, please notify the sender at the specific BMW South Africa address from which the message originates immediately.  Any unauthorised use, alteration or dissemination of any e-mail message is prohibited.

BMW (South Africa) (Pty) Ltd. (Registration Number 1960/000196/07), including any of its subsidiaries from which a message originates, accepts no liability whatsoever for any loss whether it be direct, indirect or consequential, arising from information made available and/or actions resulting there from.

Please note that BMW (South Africa) (Pty) Ltd. and all its subsidiaries only bind themselves by way of signed agreements.  “Signed” refers to a hand-written signature, excluding any signature appended by “electronic communication” as defined in the Electronic Communications and Transactions Act, 25 of 2002.

E-mail Fraud Warning

BMW South Africa would like to warn you that fraudulent e-mails do get sent by senders that pretend to act on BMW’s behalf.  It may be claimed in such e-mails, for example, that you have won a prize or that you should send or confirm personal information by e-mail, including but not limited to, your name, address, passwords or financial information.  If you receive an e-mail from someone purporting to be from BMW South Africa or a division of BMW South Africa, which asks you to provide or confirm personal information, do not respond to it or make any payments.  It is most likely to be a fraudulent e-mail, the sole purpose of which is to receive your personal information or any payment.  We recommend that you add the sender to your blocked e-mail or spam e-mail list.  If you have any doubt concerning the authenticity of any e-mail, please contact BMW South Africa on:
Tel: 0800 600 111.