Adaptogens have been used for centures in ancient medicine
Adaptogens have been used for centures in ancient medicine
InnovationIssue 3 2021Quick Read

Marvellous Mushrooms

Functional mushrooms are set to be the next big thing in wellness. Known and loved for their premium CBD products and innovations, local company Goodleaf knows this better than anyone. GOODMIND is their latest offering, harnessing the magic of mushrooms. No, not that kind! 

In 2021, natural wellness company Goodleaf partnered with world leaders in life science and biotechnology, Psyence to launch GOODMIND. On arriving on the website, you’re welcomed to the future of wellness, which according to them is adaptogens – non-toxic, non-psychoactive plants. 

While for many, functional mushrooms seem to be a new innovation, they’ve been used for centuries in ancient medicine for their stress-relieving benefits – as far back as 450BC. Made from Lion’s Mane, Reishi and Cordyceps mushrooms, GOODMIND’s formulas aid in boosting immune systems, increasing energy, improving memory and cognitive function, reducing stress, and improving sleep.

GOODMIND is a premium range of functional mushroom formulas designed to nourish your mind and enhance mental well-being
GOODMIND is a premium range of functional mushroom formulas designed to nourish your mind and enhance mental well-being

Adaptogens have been used for centuries in ancient medicine for their stress-relieving benefits.

If you had to make a prediction, how big are functional mushrooms set to become? 

We are excited about the opportunity for GOODMIND and look to industry specialists who accurately predict the growth in this market.

According to a Functional Mushroom Market Forecast (2021–2026) by Industry ARC, the functional mushroom market size is expected to reach $15.9 billion by 2026. In this report, North America remained the biggest market in 2020, largely due to the growing awareness of functional mushrooms and their many benefits. The Asia Pacific market is predicted to continue to grow during the forecast period.

Data Bridge Market Research predicts a compound annual growth rate of 7.22% in the forecast period of 2021 to 2028. Their forecast predicts a growth as high as $555.94 billion by 2028. According to this forecast, the growing usage of functional mushrooms within the health and wellness industry is greatly escalating the market growth as more consumers become aware of the benefits of functional mushrooms.

One of the biggest misconceptions is around the difference between magic mushrooms and functional mushrooms.

Functional mushrooms have great effect relieving stress and improving cognitive function
Functional mushrooms have great effect relieving stress and improving cognitive function

What are some of the biggest misconceptions about functional mushrooms? 

One of the biggest misconceptions is around the difference between magic mushrooms and functional mushrooms. Consumers are concerned as to whether functional mushrooms make them ‘high’, hallucinate, or go on a ‘trip’. Although functional mushrooms certainly have many life-altering benefits, they’re not to be confused with psychedelic or ‘magic’ mushrooms. They’re legal and safe to use, and don’t contain the psychoactive chemical psilocybin, and are therefore not hallucinogenic.

GOODMIND was launched by natural wellness company Goodleaf and leader in biotechnology Psyence
GOODMIND was launched by natural wellness company Goodleaf and leader in biotechnology Psyence

It’s our daily rituals and mindful moments that have the biggest impact on our mental wellbeing.

What is it about our modern lives that makes functional mushrooms one of the fastest-growing health trends right now?

In a world oversaturated with information and choice, we’re constantly looking to new and natural ways to nourish our mental wellbeing. We’re actively seeking ways to make ourselves better. GOODMIND was created to help you navigate the pressures of a modern world. Whether 30 minutes or 30 seconds, it’s our daily rituals and mindful moments that have the biggest impact on our mental wellbeing.

foragoodmind.com

You may also like