Linda Gieskes-Mwamba, founder of Suki Suki Naturals. Photography by Sarah de Pina
IndependenceIssue 1 2021Quick Read

Generation Beauty

The beauty industry is growing across the board, and in South Africa, independent brands are at the forefront of trends and innovation. In a bid to find out what it takes to be an entrepreneur in this expanding field, we asked three industry trailblazers one question.

What is different about this generation of entrepreneurs?

Thandi Mbulaheni, CEO of SKOON.

“This generation of entrepreneurs is managing much bigger staff than ever before; they’re exceeding profit margins of previous generations. With advancements in technology, the ability to start your own business is all around you… You just have to be hungry enough to get the process started.”

Rabia Ghoor, founder of swiitchbeauty

“I definitely feel like the new generation of entrepreneurs is a lot more aware and concerned with things like sustainability and environmental impact.”

Linda Gieskes-Mwamba, founder of Suki Suki Naturals

“Fearlessness: We’re not afraid of failure, and we’re also no longer limiting ourselves to what we were told a CEO or director of a company looks like.”

Read more about these independent businesswomen in ‘Mzansi’s Beauty Entrepreneurs’.

Thandi Mbulaheni, CEO of SKOON. Photography by Liza van Deventer
Rabia Ghoor, founder of swiitchbeauty. Photo courtsey of swiitchbeauty

Photograph of Linda Gieskes-Mwamba by Sarah de Pina.
Photograph of Thandi Mbulaheni by Liza van Deventer.

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